CLIENT NEEDS
Cay is a new film store and photo lab in the Fitzroy district, founded by Virginia Reed who has over 25 years of experience as a professional freelance photographer in Melbourne. Virginia was seeking a brand identity that celebrates analog and evokes a sense of adventure and creativity.
CONCEPT
The brand identity is inspired by the imperfect format of analog and leans into the concept of finding beauty in misprints and mistakes. The logo was created to be malleable which allows for great flexibility and the opportunity to delight in the unexpected.
Work was completed for educational purposes at Shillington.