CLIENT NEEDS
Link is a sim-only network provider that offers fuss-free coverage with no lock-in contracts. Their primary target audience is traveling professionals who are seeking a simple internet solution with unparalleled coverage. Link was seeking a brand identity that captures their non-nonsense approach to contracts, and showcases how approachable and easy to work with they are.
CONCEPT
The brand identity takes a refreshing approach to a traditional blue and red corporate color palette while remaining clear and polished. With customer engagement being a key priority, the visual identity incorporates moments of delight with subtle gradients and overlapping shapes.
Work was completed for educational purposes at Shillington.