CLIENT NEEDS
During the pandemic, Goodwill saw a spike in items being donated, but that increase in inventory was not met with demand to purchase the goods. Goodwill was seeking a way to clear items off the shelves and increase the cultural acceptance for re-using and recycling clothing, rather than buying new.
CONCEPT
This pop-up event campaign creates an enjoyable and engaging shopping experience for people who may be off-put by traditional Goodwill locations. Additionally, these events can help Goodwill manage inventory as locations from around the country can ship relevant items to the garage sale location. The brand identity is raw, malleable, and approachable, and plays off the idea of hunting for unique finds when thrifting.
Work was completed for educational purposes at Shillington and is not associated with Goodwill Industries.